Miami Beach News: Lords South Beach launches as first of gay boutique hotel chain- 01/31/2011

“There were gorgeous blondes in sequined mini-dresses, chandelier earrings and redcarpet- ready-makeup… and those were just the drag queens. But when you see the over the top décor – sparkling gold-leaf mosaic walls in the bar and shimmery floor length beaded curtains, you understand the pressure of not being outdone by the décor. Speaking of which, you have to smile. The lobby has bright sunny yellow walls with a 10-foot tall white polar bear statue as its centerpiece. We said it was campy, people…”